Using Lead Generation To Give Yourself The Definitive Competitive Edge
The uncertainty of today’s disrupted markets has put a halt on business growth for many. Instead of evolving better, more efficient, smarter ways to hire recruiting processes become stuck in limbo. While it’s understandable and expected to slow down, reassess and realign, freezing staffing does nothing but create layoffs and limit growth. So, how does one hire better, sell better, and connect better in a down economy? With the help of MyOpportunity – that’s how!
What Is Lead Generation
Any person who expresses an interest in your product or service is considered a lead. Lead generation is the processes and systems that you use to reach out and interact with prospects in an attempt to turn them into customers. Active lead generation instead of inbound marketing leaves no room for uncertainty, proactively sourcing customers for marketing and sales. Attacking leads opportunistically is a key way for engaged, evolved businesses to navigate the volatility of unstable and new markets.
The Benefits of Lead Generation
Mass advertising is becoming less and less effective. Customers don’t have the time to be distracted by things that they don’t want but love being served up exactly what they’re looking for. The targeted, personalized nature of lead generation provides a range of benefits:
- Precise Customer Targeting
- Increased Awareness For Your Business and Brand
- Improved Customer Loyalty
- Qualifying Leads Grants Industry Insight
- Collection of Importance Customer Information
- Increased Number of Customer Reviews
Generate Leads For All Industries
Whether you’re searching for a job, looking for interested sales prospects, tracking companies who need recruitment, or simply socializing – MyOpportunity has you covered providing superior leads thanks to our AI-powered networking algorithms. Our complex AI connects you to other users matching across over 400 different industries, 100 different interests, and in excess of 1000 skills. Real-time alerts and notifications for matching leads make sure that your timing is always perfect.
Lead Generation Tips
MyOpportunity Pro members will be able to take advantage of one-touch networking for all leads but at some point, we recommend that you fine-tune your approach. Introductory messages need to immediately convey your identity while making your value clear. Know your message, focus on the customer first. Thanks to Opportunity, your leads are all already qualified which means they’re ready to be warmed, or nurtured if you prefer.
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To give yourself the best chances of hitting a prospect hot, every message that you send should be customized. Here the top tips to make sure your first messages to a lead make the right impression:
- Focus on the customer from the very first sentence.
- Value must be apparent from the get-go.
- Keep copy short and conversational.
- Don’t oversell or overpromise.
- Make sure you’re communicating the right message to the right person.
- Find a common ground.
- Propose a time to have a conversation.
- Include an attention-grabbing statement.
- Ask a question that gives you targeting information.
- Instill a sense of urgency.
Lead generation’s primary aim is to engage a prospect in conversation and determine whether they’re qualified as a lead. A lead needs your product or services, they’ve got the authority and ability to buy, and they’re backed by a big enough budget. Fortunately, MyOpportunity supplies a range of crucial information that helps you decide whether or not to reach out to a potential opportunity.
How To Score Leads
Scoring leads helps you determine which prospects are ready to hand off to sales, and which are better left in the capable hands of the marketing department. We recommend that you start by qualifying the high-quality leads provided by MyOpportunity using a scoring system if you want to secure yourself the best chance of turning your leads into customers.
Assign a numerical score to each attribute on a preformulated chart. The best attributes to score leads on will depend on what type of leads you’re working with but a basic model will involve several key factors. Include criteria like confirming the suitable industry, demographic, role, or position within a company. Add interest factors including engagement, responsiveness, and whether questions had been asked.
Fine-tuning your scoring model is an art and you should feel free to customize and refine your scoring process as you become more experienced in qualifying leads.
Handling Unqualified Leads
You will encounter unqualified leads. Don’t shut them out abruptly and move on to the next prospect. Just because a prospect doesn’t match the parameters of lead acquisition this time around, this doesn’t mean that they won’t in the future. Discuss closing conversations with unqualified leads beforehand and formulate a polite way to collect their information and part ways. Share company information and promotions with unqualified leads periodically after a brief introduction, one or two questions, and kind parting words.
Sign-Up Today And Supercharge Your Career Or Business
MyOpportunity uses advanced AI algorithms to generate leads for sales, recruitment, job searches, relationships, and more in and outside of your professional network. You can look forward to searching within any industry, locality, or skill set and instantly be rewarded with countless high-quality leads. Between the real-time notifications of matches and real-time chat, there’s no better way to improve your networking and grow your contacts for business or personal purposes! It’s easy. It’s powerful, and it’s FREE to sign-up.