So What Is An Elevator Pitch?
It’s the nutshell of who you are and what you do, expressed in the amount of time that it takes to ride an elevator. It’s that 30-second window of time used to sell yourself when the stars align and you just happen to stumble into the business executive or hiring manager who you’ve been dreaming to meet.
You may have never contemplated this concept, but you’ve given elevator pitches all your life. It’s the answer that you give when someone asks what you do or what you’re about, so why not consciously perfect it?
When looking for a new job, it is important to have this answer prepared, whether it’s for a phone conversation with a recruiter or a face-to-face interview. It is your first impression and the most important time to leave a lasting impact with your interviewer. It is crucial for your success to perfect your pitch.
There are some necessary items that your pitch should contain if you are looking for a job or looking to expand your network.
1. Who you are & what you do.
First express who you are. You can personalize this with a small bit about your background, what you do, your skills and interests.
You will need to adjust this piece depending on the outcome that you want, but you need to focus on your expertise and what you want to be remembered for.
For example: “Hi, I’m Dana. I’m a financial advisor with a background in software development. I specialize in trading algorithms and their applications to traditional hedge fund investments.
2. Why Should They Care?
This is where you share the details to hook your hiring manager/interviewer to the next level. Highlight what you are working on and your relevant accomplishments.
For example: “I currently work at Fidelity where and my team has developed algorithmic trading software that has produced an average of a 25% ROI over the past 6 months.”
This shows your expertise, and assuming it’s relevant, you should have hooked their interest at this point.
This is why developing your pitch is imperative. You will lose your listener if you don’t specify why you are relevant in your expertise. Decide what you will be remembered for, and don’t pick too many things and skills. If you mention too much, you’ll look like a jack-of-all-trades with not enough focus in one area.
3. What Do You Want?
After the two steps above, you need to close your pitch by expressing your objective. Why are you interested in this job? Is this your dream job? Are you looking for a change? Do you feel this company will help you to meet your career goals?
Become fluid and comfortable with these steps and answering calls with hiring managers and in-person interviews will become second nature.