Social networking sites are an asset to any enterprise. Year by year, more and more people are turning to these platforms as their preferred way to find products and information. Establishing a presence and making an impact that drives engagement will skyrocket any businesses sales & growth. That’s why we’ve put together a look at the top social networking sites you should consider for your business in 2019.
What is a social networking site?
Social networks allow a business to establish an online presence by sharing key information concerning products, services, and customer interests, and interacting publicly. As a business communicates with other enterprises and individuals, this spurs interest and awareness.
How social networks help businesses
At their core, social networking sites supply two basic functions to a business.
They help you create and maintain a public profile that serves as your online identity – a persona that encompasses the whole of your brand.
Secondly, they help you form connections that expand your reach and diversify both your client-base and work associates.
Building an authoritative online presence is essential to reaching a competitive level of growth & exposure in every industry.
The best social networking sites for business
Here’s a list of the top ten social networks for your business. Free social networking sites don’t necessarily let you laser-target your audience, but the exposure is invaluable nonetheless. We’ve included both free and paid tools so that you’ve got a reference to the best out there regardless of cost.
Opportunity is a business network which supplies access to a community spanning every industry.
This advanced business network matches you using criteria such as interests, persona, age, industry, and gender.
A free account takes less than two minutes to set up, and then you’re ready to start expanding your social media reach.
With Opportunity, you’re given a chance to generate sales, grow your brand reach and presence, recruit new employees, spur networking based on business or personal interests, and expand existing social media reach.
Leads for anything that you need
Since 2014, Opportunity has generated over 1 billion opportunities – that’s countless leads for sales, marketing, B2B, and even pure social concerns.
This social network even has a dating facility built-in that connects you to professionals near you.
With Opportunity, you can search for opportunities (also known as leads) across any field or for any function.
You supply what you’re looking for, and this network displays perfectly refined results from its database of millions of members.
There’s no having to sift through which work and which don’t – Opportunity always finds those who are most suitable for networking and outreach.
The best social networking for your business
Opportunity is a professional business oriented social networking site that supports the whole of your business. Out of all the top social networking sites for business, this social network boasts the most advanced matchmaking features and one of the broadest communities around.
All functionality is available directly from your browser and using an intuitive mobile app for your Android or iOS device.
From instant alerts to targeted contacts and leads that couldn’t be better, the technology behind Opportunity’s filtering & sorting algorithm can’t be faulted. You’re supported through each stage of social networking.
Even introductions are simplified to one-click. You’ll love the way that potential within your existing client base is unlocked from the moment that you allow Opportunity to analyze your contacts.
The world’s largest social network, Facebook is for far more than catching up with friends and sharing heartfelt memories. Facebook’s pages, groups, and paid advertising platform is a lucrative source of revenue for many businesses, while at the same time connecting people from similar industries, businesses, and careers.
Every business needs a Facebook page, and Facebook Chat is one of the most popular platforms for handling customer service. The ability to work within Facebook’s APIs on custom-applications like chat-bots makes this titan of online social interactions the go-to for businesses as well.
From paid advertising with massive scope to the familiarity factor, growing recognition on Facebook is a must.
Instagram is a powerful tool for business. It helps with everything from supporting online & print campaigns, to gathering product insights and funneling product sales. When you’re looking for the biggest social networking sites other than Facebook, you can’t ignore Instagram.
Instagram Stories help businesses form a personal connection with their audience, while hashtags always help you snatch momentum from something that’s trending already. Even tagging brings in exposure that you’d never normally have.
Learning to build a profile and optimize your marketing for Instagram is highly recommended for all businesses.
Twitter is a top social networking site for business that captures an audience that is almost as big as Facebook and Instagram. Certain users actually believe Twitter to be better for business.
After all, hashtags started becoming popular through Tweets first. With the right strategies, carefully crafted messages, and perhaps the funding of paid internal ads, any business can improve sales & brand recognition. Statistics show that the average Twitter user already follows five businesses, which shows that this is the platform for engagement.
It’s also a great place to put efficient customer service protocols in place. Creative marketing can bring in a world of new interest in your brand or business. Never overlook Twitter when optimizing social media for success.
Reddit, otherwise known as the front page of the internet, is one of the busiest community sites in existence and has been for a very long time. Likeminded users from all walks of life connect using Reddit message boards.
There are business boards covering just about any subject that you can think of. No matter how niche your industry may be, Reddit has like-minded individuals and many networking opportunities.
Whether you’re looking for advice, insight, inspiration, or a straight-forward simple chat with someone who shares your goals, Reddit has a community board something that is suited to you.
Quora is the world’s leading question and answer platform for insights into any aspect of business or lifestyle topics. It is one of the top social networking sites for business and entrepreneurs. Keep in mind that Quora is not a place for self-promotion.
As you help others and share your views and insights, you are drawing attention to your brand’s voice & presence. Question answering and community building on Quora goes a long way toward establishing a reputable presence both online and offline.
MeetUp makes it easy for anyone to arrange an in-person meeting or event. There are over 27 million members, and the entire community is grouped according to region and locality. Social networking with a local audience becomes nothing more than customizing your events & activities to a fixed persona – Meetup takes care of the rest.
Before the event launches or your meeting takes place, you’re put in touch via conventional popular social media platforms which lets you lift the awareness of a Facebook group or Twitter profile, while at the same time fulfilling your immediate goal.
You can see Meetup as a place to build connections to members and connected businesses for future interactions and collaborations as well.
Grow your social networks
Now that you know what all the top social networking sites for business are feel free to grow your reach in multiple places. After all, multi-channel marketing is crucial to reaching the whole of your demographic. Certain businesses will find it easier to establish themselves on specific social networks. It all depends on your audience and unique approach.